Gene Sweeney traveled to Texas recently to tell his story in order to help others like him who are hearing impaired. Speaking at HearingLife Presidents Club 2026 at the Gaylord Texan Resort, Gene, accompanied by Hearing Instrument Specialist Kathleen Scheydt, shared the following story.
Gene's Story
Gene Sweeney grew up in Camden, New Jersey amid drugs, violence, and instability — and did so largely in silence. He suffered six ear surgeries by age 5, and went without hearing aids until he was 41 years old. Unable to hear, he was isolated at school, constantly bullied, labeled "the bad kid," and unable to defend himself. Without family support, he found refuge with drug dealers who provided food and shelter.
One of his earliest memories captures the heartbreak of his condition: as a young child, he tried to clean up what he thought was a finished meal — not realizing it was his father's drugs on the table. He simply couldn't hear what was happening around him.
The Road to Hearing Aids
Gene first approached HearingLife in February 2018 — not by his own initiative, but brought in by a friend. Skeptical and guarded after a lifetime of hearing "no," he didn't expect help and didn't particularly want it. The clinic couldn't fit him that day, but they didn't give up on him. They continued calling him back every six months for hearing tests. In 2022, after years of annual nominations, Gene was selected for hearing aids through the Campaign for Better Hearing.
Hearing for the first time as an adult was overwhelming — the sound of running water confused him, turn signals startled him, and his seatbelt alarm was entirely new. But it changed everything.
Paying It Forward
With his hearing restored, Gene threw himself into community service. Currently, he rescues and trains German Shepherds, and donates them to veterans with PTSD. He volunteers at feeding programs in Los Angeles (serving 500 homeless people at a time), and participated in Tony Robbins' Dream Center relief efforts in California, distributed aid to wildfire victims.
Sheena's Story
While volunteering at a homeless shelter, Gene recognized a woman named Sheena who was being screamed at and couldn't understand why — the same body language of confusion and withdrawal he knew from his own life. Using pen and paper, he communicated with her, kept her from being thrown back onto the streets, and connected her with HearingLife. He also separated her from her abusive partner by getting them placed in different facilities far apart.
Sheena went on to receive hearing aids through the Campaign for Better Hearing. She is now on the Dean's List in college, has her own home, is starting a business, and has been reunited with her children. She also fought and survived cervical cancer — crediting her hearing as essential to advocating for herself through that battle.
Gene was joined by good friend Jr.
Gene's Message
When asked what he would say to his former self, he reflected:
"I'm sorry and thank you for all the struggles and all the things I had to go through — they made me who I am today. Get up, stand up, and never give up. Help the people. Help your people."
As a surprise, HearingLife presented Gene with new Oticon Intent hearing aids, replacing a pair that had broken just before the eveinformation.
Final thoughts
Gene was the first winner of hearing aids for the Campaign for Better Hearing. He and Kathleen have now gotten 10 people hearing aids.
HearingLife is a major North American hearing care retailer that operates over 600 locations across 42 U.S. states and roughly 350 stores in Canada. It is owned by the Demant Group, a global leader in hearing healthcare and the world’s second-largest hearing aid manufacturer.
[Photos: Gene Sweeney]

























